This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Salesforce Marketing Cloud reporting integration

The integration between Google Analytics 4 properties and Salesforce Marketing Cloud lets you see Analytics campaign, usage, and content data in Salesforce.

Link Google Analytics 4 to Marketing Cloud

Required permissions

Administrator permission for Marketing Cloud. Editor role for Google Analytics 4 property.

Create the link

You create the link in Marketing Cloud.

See the Salesforce instructions for creating a link for your website.

See the Salesforce instructions for creating a link for your app.

Related resources

Marketing Clould Data Management and Analytics: Google Analytics Tracking

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